![]() By Rob Stokes and the Creative Minds of Red & Yellow Published in 2018 by The Red & Yellow Creative School of Business 97 Durham Avenue, Cape Town First Published 2008 by Quirk eMarketing (Pty) Ltd. Today, through a fantastic team at Red & Yellow and with the input of a wonderful community of educators, learners and industry experts, this book has now grown to not only three times the length of that first edition, but the content has evolved hugely from day one when the internet was hardly social to today when it’s almost entirely social. ![]() Our journey started with the first edition in 2008 when we naively thought it would be fun and easy to write a textbook (oh how wrong we were). EMarketing The essential guide to marketing in a digital world 6th Edition Rob Stokes and the Creative Minds of Red & Yellow Preface Sixth Edition Dear Reader, eMarketing: The essential guide to marketing in a digital world It fills me with great pride to present to you the 10th Anniversary Version of our digital marketing textbook eMarketing, the essential guide to marketing in a digital world, now in it’s 6th edition.
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