“Nomsly provides fresh, healthy snack packs to keep the team fed and focused, rather than sad and slow from yet another bag of chips,” Nomsly CEO Christopher Buck said at the time. Nomsly stood apart from other meal kits in that it was solely focused on kids’ meals and only provided lunch options: For $35/week, parents could get five meals delivered to their doors and have cold, pre-packed lunches on hand to send to school with their kids.īut after realizing adults were enjoying the lunches as much and in some cases more than the kids, Nomsly pivoted its strategy and in late 2017 started doing corporate deliveries. At that point, the company was bootstrapped, operating on funding from friends and family. What happened?īoston-based startup Nomsly launched a Kickstarter campaign in November 2017 to further expand its geographical reach. Over in Boston, Red Apple offered the same thing to East Coasters.īut a year later, Yumble is the only one of those players still actively in the game (having just raised $7 million is Series A funding). Yumble was a a bright spot in the flailing meal kit sector, Nomsly launched a Kickstarter campaign, and Chicago-based Wise Apple was peddling its pre-packed lunch subscription service to families. Typically these were simplified versions of the meal kit that offered healthy takes on kid favorites and required little to no prep for parents. Around this time last year, The Spoon published numerous posts about the possibilities of kid-centric meal kits.
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